Audience continued ... (Nicole Davidson)

When producing any media text you must take into consideration the audience in which you are aiming your text at, they vary dependent on genre, location, purpose of text, appropriateness of text etc. There are many different types of audience that are targeted within film making, popular certifications include PG - Parental Guidence, 18 - anyone 18 or older, 15 - any persons 15 or older. These types of audience are chosen due to the fact that certain movies are not suited for a certain age group such as 18's - they are not suited to anyone under the age of 18, this may be due to unsutiable language, scenes etc. Adding to this, a movie made for a 5 year old is not likely to appeal to a 17 year old.

The more precisely you’ve defined your audience, the better chance you have of creating a movie they want to see. When targeting an audience there are many things to think about,these include:
1) Content - if there are many sex scenes, violent scenes or other scenes that are not suitable for a younger audience then this must be considered.
2) Genre - Genre plays a significant part in the certification of a film and the audience that it aims to target. Films such as romance may be suited to an older/teenage female audience as they are more interested in this type of film.
3)Country/Location - This is something to think about when targeting an audience. There are different likes and dislikes in different countries and even areas therefore it is important to investigate the trends of that specific audience.
4)Attractiveness of the protagonist to the audience - This is whether the target audience sees themselves reflected in the protagonist. If they do then it is more likely to appeal to them and make them want to watch the film.
5)Content of film - This needs to be considered when choosing the target audience. If the content of a 4 year old film includes sex and violence then they are not likely to watch it.
6)Marketing - There are two main types of marketing; niche and mass marketing, and depedent on the purpose of the film either one has to be thoroughly thought out and taken into consideration. Mass marketing is when the filming company decide to go after the whole market and produce their product to appeal to all audiences. Whereas niche marketing focuses on one target group and specifies in their needs and wants. We are using niche marketing within our film as we are specifying our film on teenagers as they are most likely to be interested in our genre and many teenagers go to the cinema whereas older audiences have less time.